Make a good Website
What makes a good website?
Developing
an effective website for your business can be a complex task. While
it’s tempting to focus on creating engaging copy and funky visuals,
there are a number of other factors that can have a major impact on its
success.
When creating a website, businesses need to think about usability,
ensuring the site is easy to navigate and provides relevant information
quickly and simply. It’s also important to focus on the backend of the
site as much as the front-end – the best websites are those that have
inbuilt functionality which allow them to grow with the business.
While there are a lot of factors to consider, tackling the web
development process smartly and logically makes it easy to develop a
website that enhances your business offering.
Why do you need a website?
Before planning begins, it is important to take a step back and clarify
the business case behind setting up a website. Small businesses often
use their websites to provide information to existing and prospective
customers. However, some SMEs may want to expand their sites to enable
customer engagement, marketing initiatives or even e-commerce. You
should establish clear short term and long term goals for the website at
the outset. These goals need to remain front of mind during the
development process as they will inform the look, feel and functionality
of the site.
Working with a website designer
To develop a professional and fully functional site it is advisable to
work with an experienced website designer. It is important to look at
the designer’s previous work and even speak to their clients to
understand whether they are a good fit for your business. It is also
important to be prepared when you meet with designers. Find four or five
examples of websites you like and point out exactly what appeals to you
and what is an absolute no-go. If you have done your research and have
some ideas to discuss, you will be well placed to find a web designer
who will meet your needs.
No comments:
Post a Comment